Tuesday, December 6, Houston Experience Design will host a presentation from local UX guru, Kelsey Ruger at Caroline Collective from 7-10 pm.
We’ll have spring rolls and drinks, plenty of space, plenty of great people to meet, and a great presentation on how to communicate with clients, bosses, and team members through stories.
About Kelsey
Kelsey’s consulting, design and web roots provides him with a unique perspective that allows him to bridge the gaps between strategy, creativity and execution when creating digital solutions for his clients and their customers. Kelsey is currently the Vice President of Operations for Houston based Chaione where he oversees the company’s overall strategic & creative vision, directs its corporate operations, and oversees delivery for North America and India.
About the presentation
When it comes to communicating an important message, people really don’t care about the facts. They care about the things that touch, move and inspire them. Facts just can’t do that.
Stories have been used since the beginning of time to share knowledge, human history, and ideas. Sure theycontain facts, but that’s not what makes them work. Stories work where facts don’t because humans don’t always make rational decisions. We generally make decisions based on emotion, and then look for the facts that support those decisions.
If you want to communicate powerful messages in business, there are two things to keep in mind. First, you should use stories to craft engaging and personal experiences that relate to the overall point you are trying to make. Second, don’t rely only on facts. Remember, facts matter most when the audience is rationalizing a decision that has already been made on an emotional level.
The agenda
| 7:00 | Food, drinks, and meet-n-greets |
| 7:30 | Presentation: How to I.N.S.P.I.R.E.: How Star Wars Taught Me To Connect Through Stories |
| 8:30 | More food, drinks, and meet-n-greets |
What to bring
Everyone should bring business cards. And some appetite and a little thirst.
The location
Caroline Collective is located at 4820 Caroline St. in the museum district. Ample parking is available on the street, as well as in the dedicated parking lot in back.
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Who should come?
Kelsey’s talk will help consultants of all types as well as user experience professionals, managers, designers, and those in advertising. If you’re job involves pitching or communicating ideas, Kelsey’s presentation will give you valuable tips on communicating more effectively.
For more information
For more information, email ag@agux.co, or follow @HoustonUX on Twitter.

